Book Title: Farmer Adoption of Agricultural Digital Applications: A Focus on Farming Behavior and Experiences
Authors: Prof. Dr. Ir. Lia Warlina, Msi, Dr. Yeffry Handoko Putra, MT, Selfa Septiani Aulia, ST., MT, Dina Fatimah, S.Ds., M.Ds, Wantoro, S.Ds., M.Ds.
Synopsis: This reference book presents research titled “Farmer Adoption of Agricultural Digital Applications: A Focus on Farming Behavior and Experiences.” The discussion covers a literature review on the use of agricultural digital applications and its research methods. The topics explored include: (a) an overview of the research area, specifically in Lembang and Parongpong subdistricts, West Bandung Regency; (b) the socio-economic characteristics of farmers in the two villages cultivating vegetables and ornamental plants; (c) the use of agricultural digital applications by farmers in the two agricultural regions; and (d) the adoption of agricultural digital application technology by farmers, focusing on societal behavior and farming experiences. The measurement of the adaptation of agricultural digital application technology use by farmers employs the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) theory. The analysis results using UTAUT2 indicate that an individual’s experience in using agricultural applications helps them to believe in and take advantage of opportunities to develop their agricultural businesses.
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